“When a certain part of the business reaches maturity, you must think of other developments. The unit existed before, but it was not organized (formally i.e.),” said Dan Sucu, Mobexpert president.
He refers to the fact that before March, when the unit was set up under the management of Emilia Alexandrescu, the stores sold furniture for restaurants and hotels, but now the segment is gaining in importance.
Mobexpert Horeca is the third unit of Mobexpert group, beside Mobexpert Office and Mobexpert Outlet, according to data posted on the group’s website.
On the outdoor furniture and décor, Mobexpert Horeca expects sales of 6-7 million lei this year. Outdoor furniture has been the businessman’s main bet in recent years, which, beside accessories and the expansion of existent collections, managed to reverse the negative trend of sales.
Projects carried out by the new unit are Caelia Beach Mamaia patio, International hotel of Iasi, Dorna hotel of Vatra Dornei or Quattro Stagioni of Bucharest.
Mobexpert group operates a network of 32 large and medium-sized stores, with the Baneasa unit as the largest, with revenue of EUR18.3 million in 2013. Sucu’s group also owns nine production lines. Overall, revenue reached EUR120 million in 2013.
The group had a revenue peak in 2008. Revenue started sliding in 2009 and 2010 and then re-entered an upward trend amid a strategy change.
In early 2014, Sucu told ZF he was upbeat about this year, expecting market growth for the first time.
(English version by Catalina Apostoiu)