Before the arrival of the German-held group in late 2014 when it bought the detergent plant in Timisoara from P&G, the entire detergent market stood at about half a billion lei. In only one year in business, Dalli almost doubled the market. Its rivals, Detergenti SA (P&G’s Urlati plant), Unilever SA (Unilever plants in Prahova County) and Interstarchim in Bucharest see revenue of RON65 million to RON95 million each.
Detergenti SA used to operate the Timisoara plant, as well, which Dalli bought at the end of 2014. P&G only kept the Urlati plant, which makes hair care products, arguing powder detergent production overcapacity.
The detergent plant that Dalli bought from P&G has a total capacity of 300,000 tons, which makes it the biggest plant of the German-held group. Dalli has another plant this big in Germany. In all, Dalli has seven plants, two of which in the Netherlands, one in Austria and Romania and three in Germany.
“Our plant in Heerde produces only dishwasher tabs. We make either liquid or solid products at each of our seven other locations in Germany, Austria, the Netherlands and Romania,” the corporate website reads.
Last year was the first full year in business for the Timisoara plant under the new owner, after having resumed operations in October 2015. (EUR1=RON4.5983)
(English version by Loredana Fratila-Cristescu)