In 2022, Dacia reached a record high market share in Europe, of 7.6%, on the market of passenger cars sold to retail clients, from 6.2% in 2021, thus cementing, for the second year in a row, its third position among the best-selling brands on this client category.
Also, Dacia posted record high levels of its market share in Europe on the segment of passenger cars, of 4.2%, up 0.7% from 2021, in line with company data.
According to Xavier Martinet, senior vice president sales and marketing at Dacia, says the stake is to grow in Europe in the compact category. While a compact SUV can now be bought for EUR25,000-30,000, after Euro 7 it will sell for EUR30,000-40,000 and this is why the company has high expectations from Bigster from 2025. The future Duster will come in 2024.
For 2023, Xavier Martinet expects the market to continue to grow, but estimates are difficult to make. This year, price increases will depend on the macroeconomic context, but he expects them to slow down from 2022.
A number of 40,179 Dacia vehicles were registered on the Romanian market in 2022, up 5.3% year-on-year. The four best-selling models in Romania were Dacia ones.
At the same time, each Dacia model held the top position on its market segment.
(English version by Catalina Apostoiu)