Its profit grew over threefold in 2020, up to RON6.2 million, and the company has a total 66 employees, with staff numbers being constant over the past five years. 2020 was the best year for Dacia Plant, considering that people focused even on food supplements and Dacia Plant products are cheaper than the items of international brands brought by pharmaceutical companies on the local market. The coronavirus crisis made the company decide to start manufacturing hand sanitizer to answer demand.
The latest data show the portfolio of Dacia Plant includes 292 products, from syrups to tea, therapeutic creams and products of the range of foods– preserves, juices.
The company looks to develop the food category and to include two more categories of products in its portfolio, as well as to focus more on local production.
Dacia Plant was established 19 years ago, being one of the largest Romanian manufacturers of food supplements. The company, held by Calin Ianta and Radu Ionescu, has a factory in Brasov (central Romania).
The local food supplements market is dominated by Secom, Alevia, Dacia Plant, Hofigal, Phenalex, Viva Natura, as well as by international giants such as US company Herbalife or Czech company Walmarkt.
The food supplements market, estimated by experts at EUR350 million, sees constant growth from one year to another.