For 2022, the company plans to keep the same growth pace and targets an increase of over 50% in turnover, up to RON63 million. However, considering the company’s first-half-year results, sales are expected to reach even RON70 million, according to Dacia Plant representatives.
Dacia Plant was established 20 years ago, has a factory in Brasov and is held by Calin Ianta and Radu Ionescu.
The Romanian food supplements market is dominated by players such as Secom, Alevia, Dacia Plant, Hofigal, Phenalex, Viva Natura, and global giants such as U.S. Herbalife or Czech Walmarkt. Sales of vitamins and food supplements in Romania reached RON1.9 billion in 2020, up 5% on the year, a lower growth rate than in the previous years, in line with calculations by Ziarul Financiar (ZF) daily based on Euromonitor data.