Frank Marotte, marketing and sales director at Dacia, said Dacia was more than halfway to its goal of 700,000 global sales this year.
The last years with Dacia at over 700,000 units annually were 2018 and 2019, when Dacia range included utility cars.
The star of the range is Bigester, the SUV that has already overshot 17,000 sold units and 38,000 orders, reaching an annnualized pace of 100,000 units. With an average EUR28,000 price, Bigster alone could generate EUR2,8 billion sales for the entire year.
In parallel, the entire Dacia range, with an average price estimated at EUR18,000, would turn the 700,000-unit target into EUR12.6 billion revenues in 2025, confirming the brand’s evolution from a low-cost carmaker to a competitive player on the European market.
(English version by Catalina Apostoiu)