The Duster SUV was Fourmont’s project, but it was launched in March 2010, during the tenure of Jerome Olive, the third French executive at the helm of Dacia since Renault took over the company in 1999.
The extension of his tenure comes at a time when the Mioveni plant will no longer have monopoly over Dacia’s production and the Romanian plant, which employs 13,500, will have to compete in terms of costs and efficiency with the new Dacia plant in Morocco, which will produce the Lodgy multipurpose vehicle and the utility vehicle built on its platform.
Jerome Olive’s career started at Renault in 1982 at the Sandouville-based plant. In 1996, as head of the Car Body Department, he handled the start of manufacturing of the Scenic 1 model at the Renault plant in Douai.
(English version by Daniela Stoican)