The decision was made after Luca de Meo had said in the summer of 2020 that each brand of the French group must receive more “liberty,” being amazed by Dacia’s profitability.
Denis le Vot will be appointed Chief Executive Officer of the two brands, Dacia and Lada, after holding the position of executive vice-president within Renault Group so far, for Dacia and Renault. Yves Caratzanis, who used to hold the position of President of Automobile Dacia, between 2016 and 2018, remains President of AvtoVaz, a company producing cars under the Lada brand. Mihai Bordeanu remains country head for Dacia in Romania, being in charge of sales activities in the region – Romania, Bulgaria and the Republic of Moldova – alongside the car plant in Mioveni.
In March 2021, Mihai Bordeanu took over the position of country head Dacia for Ro¬mania, which means he is the legal represen¬tative of Renault Group’s all operations in Romania. Thus, Bordeanu takes over the position of President and General Manager of Automobile Dacia. Bordeanu is the first Romanian-born general manager of Dacia in the last 20 years.
It is the first time when Dacia brand has had its own Executive Board since being acquired by Renault Group back in 1999. So far, Dacia has had a Board, but only at the level of the factory in Mioveni and which had no power over the plants in Morocco. So far, Dacia brand has been part of Renault’s Global Access Division, which included all vehicles produced on Duster and Logan platforms worldwide, under both Dacia and Renault logos, and which accounted for nearly half of Renault Group’s sales.