Realpad functions as a sales management platform and supports the sales, marketing and sales management teams of developers on the residential market. Actually, it simplifies the work of the agents and sales managers on the residential market.
“We are currently investing in international expansion, as well as in product, and our goal is to become European leader in technology services for residential developers. In Romania we already have two clients and we negotiate partnerships with other Romanian and international developers. We perceive the Romanian market as very progressive and we believe that we will succeed,” stated Jakub Licak, who holds the position of business development manager of Realpad subsidiary in Romania, and who will coordinate the company’s expansion onto the markets in Romania, Bulgaria and Benelux.
The software produced by Realpad is a digital ecosystem, which includes CRM software, a sales application, a customer portal and an application that manages possible construction errors, each with its own role.
Thus, the CRM software, Realpad heart and brain, stores and manages all contacts, inventory, transactions, and contracts in one place and supports and manages the sales team, while the tablet application is a front-end interface and is connected to the CRM software CRM.
It provides information about each project, its location on Google Maps, plans and views of buildings, neighborhoods and each apartment with its status (for sale, booked or sold) and connects the buyer with the sales team, and the changes are mirrored in both the CRM software and on the developer’s website.
The customer portal is a customer interface where they can find all the information about the purchase, including payments, documents, etc. Developers also use the customer portal as a communication tool to inform their customers about construction updates, the delivery process, etc.
In Romania, the company already has two major clients, AFI Europe, which uses the company’s CRM services on all markets where it is present, and the Romanian developer Forty Management, controlled by entrepreneur Lucian Azoitei.
“We are already negotiating with other prestigious developers to integrate sales and after-sales operations in Realpad software and we intend to significantly expand our customer base in the coming months,” Jakub Licak also said.
Over 20,000 housing units were sold in 2019 through the Realpad platform and the company’s portfolio includes over 200 residential projects and 60 developers on 12 markets.
Realpad is also a founding member of the PropTech Association in the Czech Republic and Slovakia and a member of the PropTech Lab (a Belgian community of real estate innovators).