Its owners, brothers Valentin and Emil Ancuta, seek to attain growth of 30% in 2021, which would translate into more than RON50 million revenue.
“We kept out revenue flat in 2020. Although it was a difficult year, the crisis will only be felt this year. For instance, the number of customers was lower in January, the raw material price was at least 10% higher for all product categories and 40% higher for margarine. We’re aiming for 30% growth in 2021, but the year had a slow start,” Emil Ancuta, co-owner of Derpan, told ZF.
Derpan has a production capacity of 250,000 croissants per day, more than 270 employees and has been in business for two decades. Its official said he also wanted to invest EUR1 million in automating the factory this year, since finding labor is harder and harder. The investment is paid for with EU funds.
The packaged croissant market leader is Chipita, which owns the brand by the same name, as well as 7Days. ZF estimates the local croissant market at more than RON250 million – RON350 million. Other names on this market are Boromir and Magura.
(English version by Loredana Fratila-Cristescu)