“We have 420 employees at the moment. We have hired 160 since the beginning of the year and plan to hire 80 more by yearend. We hired unskilled workers and gave them on-the-job training and electricians and middle management people,” said Damian Mereu, owner of the biscuit producer, which posted EUR30 million revenue in 2016.
“We were able to find people in the area but there is indeed a huge problem with labor in Romania, which will turn into a huge disaster.”
Croco will invest about EUR14 million in boosting production for the domestic and international market. It is the leader of the local cracker sticks and brezel markets. It is also among the top three sweet biscuit producers. Croco exports its products to 30 countries.
(English version by Loredana Fratila-Cristescu)