Orbico will become sole shareholder of Interbrands Marketing & Distribution during several stages and the full takeover process will be completed in three years at most, the same source says. The value of the transaction has not been disclosed.
Interbrands Marketing & Distribution is the largest player on the local distribution market. In 2017 (the latest data available) Interbrands Marketing & Distribution reported a turnover of RON856 million (over EUR187 million), up nearly 10% on the year.
Interbrands Marketing & Distribution started its activity in 1993, when it teamed up with Procter & Gamble (P&G), one of the largest players on the fast-moving consumer goods (FMCG) market. Subsequently, the company has developed and currently has partners such as British American Tobacco (BAT), Henkel, Nestlé, 3M and Philip Morris, the latest data show.