The group is operated through several firms, with overall turnover of around RON350 million last year, relatively stable against 2019. The biggest legal entity by turnover, Cramele Recas SA, reported RON201 million turnover in the first pandemic year, slightly up from 2019.
“2021 has been a hybrid year, under the sign of unpredictability both in terms of sales dynamics, and client consumption behavior oscillations. Flexibility, the decision to rapidly adapt to market changes have been two strategic pillars through which we hit our targets for this year,” adds Rosca.
According to him, the main investments operated in 2021 targeted three main indicators: reducing the environment impact of the company’s activities, boosting the storage capacity and developing wine tourism.
At present, Cramele Recas wines are sold nationwide through the distributor network and most modern retail players. A large part of production is also sold abroad.
Cramele Recas is a group of firms owned by Iova, Georgiu and Cox families.
On the Romanian market there are over 250 wineries, most of them having emerged in the past 15 years.
(English version by Catalina Apostoiu)