In 2013, the company had a turnover of RON75 million.
The most dynamic product segment, which doubled in the past two and a half years, is that of decorative cosmetics (nail polish and lipstick), which accounts for 35-40% of the local company’s business.
“At times of crisis, women avoid expensive pampering and focus on what they can afford, such as nail polish and lipstick,” said Razvan Afenduli, general manager of Coty Romania.
The company said the increase of its profit margin from below 5% of turnover to 10% is due to the takeover of luxury perfume brands. Coty targets to double its sale sof decorative cosmetics in the next three years and reach a market share of over 40% on this segment.
In 2014, Coty Romania became a sales hub for other countries in the region, such as Bulgaria and Greece, which registered sales of EUR7.5 million.
The company said new markets in the region could be added in the future.
Founded in Paris in 1904, Coty sells perfume, make-up and cosmetics in more than 130 countries. Its portfolio includes brands like adidas, Calvin Klein, Chloé, Davidoff, Marc Jacobs, OPI, philosophy, Playboy, Rimmel and Sally Hansen.
In the financial year ended June 30, Coty had revenues of $4.6 billion.