Despite these challenges, the company is further investing to develop the offline network, which has reached 40 operational stores in 23 cities of Romania.
“In 2022, we opened five new stores and so far in 2023 we’ve launched two units in Arad and Alba Iulia. In October, we will open another store in Craiova, the second in this city. Our expansion continues and in the future we want to be present in Pitesti as well,” says Lavinia Ivas.
At present, the company’s portfolio includes 37 brands (around 1,500 items) and the company plans to reach at least 40 brands by end-2023.
The retailer has now reached 40 offline stores and an online one and in 2022 generated RON279 million turnover, up 32%.
(English version by Catalina Apostoiu)