The retailer inaugurated new stores in such cities as Targu-Mures and Cluj-Napoca in 2020.
Douglas opened its first store in Romania in Targu-Mures on December 17, 2007. The city now has two Douglas stores, as does Cluj-Napoca. Most of its stores, ten, are in Bucharest.
Douglas stores in Bucharest can be found in shopping centers like Baneasa Shopping City, Sun Plaza and Mega Mall. Douglas opens stores only in shopping centers and malls. Most fashion and beauty brands prefer such places because they have guaranteed traffic and parking spots. Moreover, 99% of the shopping in Romania is done at the mall.
The retailer also has an online store in Romania, which carries more than 16,000 products.
(English version by Loredana Fratila-Cristescu)