All market segments contributed to the growth in 2019, which was also fueled by the rise in consumer spending by about 7%. The figures include both online and offline sales.
The salary raises in the past few years have made consumers more willing to spend on more expensive products. The luxury segment therefore saw the highest increase in 2019, almost 22%, compared with the previous year. The online segment is rising fast, too, where both large retailers like eMAG and the brands with online stores compete. Directly or indirectly, all major brands can be found online.
(English version by Loredana Fratila-Cristescu)