The first new store will open in DN1 Value Center in Corbeanca, Ilfov in May. The other two new store openings will be in Dâmbovița Mall in Targoviste and in the city of Alba Iulia. The Douglas network currently has 33 stores in Romania, according to the company’s website.
”This year we are aiming to expand our presence in the country. Thus, we continue to open new stores in the country and invest in our E-comm business. In the coming months we will open three new stores in attractive locations, further strengthening our position on the Romanian market,” said Lavinia Ivaș, Country Manager Douglas Romania, in a press release.
Parfumerie Douglas, which operates Douglas perfumeries based in Bucharest, ended 2020 with RON156.7 million sakes, down less than 1.5% compared with 2019. Thus, the cosmetics and care products retailer managed to keep its business stable in the pandemic, despite the fact that physical stores were closed for several months during the lockdown period. The company posted net profit of RON9.9 million in 2020, up 14% on the previous year.
(English version by Loredana Fratila-Cristescu)