The retailer kept its sales flat during the pandemic, despite the fact that physical stores were closed for a couple of months during lockdown.
The retailer opened three brick and mortar stores and bet on online commerce, a segment it was already present on, which gained significant ground the past year.
The group including Douglas Romania had announced plans to develop the online channels as early as two years ago.
The retailer has 33 stores in Romania, after having opened three in 2020, in such cities as Targu-Mures (the mall developed by NEPI), Brasov (AFI mall) and Cluj-Napoca. It has not closed any store since the onset of the pandemic.
Douglas arrived in Romania 13 years ago, when it opened its first store in the country in Targu-Mures on December 17, 2007.
Most of Douglas’ stores (ten) are in Bucharest, and the retailer has two stores in Targu-Mures and Cluj-Napoca each.
(English version by Loredana Fratila-Cristescu)