Pipera area has turned into an office hub during the last five to ten years, and will further develop nearby Aurel Vlaicu subway station. Companies such as HP, Dell, Genpact, Luxoft or Oracle with thousands of employees have headquarters in the area.
Over the past years, Pipera area has attracted many companies such as Starbucks, Snack Attack, Ana Pan, Bacania Veche, Pizza Hut Delivery or Cuisine, as well as Mega Image or WorldClass.
Starbucks, for example, has opened two coffee shops in the area in less than one year, targeting both corporate employees, during weekdays, and inhabitants living in the area, during weekends.
At a daily food budget of RON20 (EUR4.5) per person and a total of 20,000 corporate employees in Pipera area, the stores and restaurants in the area make an annual business of EUR20 to EUR25 million. ZF analysis took into account the area nearby Pipera subway station. If taking into account Aurel Vlaicu area, with Promenada mall, the total business is higher.
(English version by Manuela Panescu)