“We are developing the coradrive.ro project, which will allow customers to shop online and pick up the products in a store and at a time of their choice. Most of the products are foods, of course,” says Camelia Popescu, communication and advertising manager with Cora Romania.
Cora has already implemented this shopping service on its home market, France, and other retailers are using a similar service on Western markets. Online prices are the same as in-store prices according to coradrive.fr, which does not charge customers for packaging the products they bought.
Another major international retailer in the same business offering online shopping on several markets it operates on, including Hungary, is Tesco, which also delivers to the customers’ homes.
As electronics, cosmetics, apparel or books can already be bought on the Internet in Romania, foods were the only products still not available online, as none of the twelve modern retailers in this country has implemented online stores yet.
(English version by Loredana Fratila-Cristescu)