“On the hypermarket segment, we made the painful decision to close the Cora store in Baia Mare in May. We did a profound analysis of the performance and local market and postponed the exit until we had no other solution left,” Cora officials say.
Cora changed its strategy for the Romanian market, so it is now betting on small and online stores instead of developing through hypermarkets, its first format on the local market introduced more than 15 years ago.
The chain entered the small format store segment this year, opening two such stores, Cora Urban.
Cora plans to continue development of Cora Urban in Bucharest in 2021 and go to other cities where it already has a presence next year.
(English version by Loredana Fratila-Cristescu)