The data show how important Romania’s capital city is for the local grocery retailers, which opened 825 modern format stores – hypermarkets, supermarkets, discount stores, convenience and cash&carry stores, out of 3,700 in the country.

Bucharest therefore accounts for 23% of the total number of stores.

“A store in Bucharest usually generates higher sales than one in the rest of the country because the average wage is higher and unemployment is lower,” Metro Cash&Carry officials say.

Sales in Bucharest may be close to the rest of the country (in case of a discount store) or up to 40% higher (in case of a multi-format retailer), ZF has found from retailers.

(English version by Loredana Fratila-Cristescu)