At its peak, the business had a network three times larger, during the boom days of the Romanian economy in 2007-2008, when the computer and electronics market was growing fast because more and more Romanian consumers would buy new electronics and home appliances.
There were a number of computers and electronics retailers on the market at the time and Rombiz was one of them. It posted 160 milion lei sales at its peak in 2008. Then the abrupt decline came as a result of the financial crisis twelve years ago. It hit the computer and electronics market, which halved as a result. People would postpone purchases of fridges, washing machines and TVs seeing them as investments.
Under the circumstances, most retailers experienced serious financial trouble, and many went insolvent. Rombiz was among them, going insolvent in 2009, after filing for it itself and having it requested by supplier Torent Computers.
Rombiz was the third large computer an electronics retailer to go insolvent, after Ultra Pro and Primex. Its business shrank to a minimum of RON26 million to RON27 million sales in 2012-2013, after which it started to grow again. It posted RON62 million sales in 2018, and 11.5% lower sales in 2019 or RON55 million.
(English version by Loredana Fratila-Cristescu)