For 2025, the company aims to reach a RON1 million turnover.
“It has been a year marked by significant pressure on corporate budgets, with companies rethinking their employee motivation and retention strategies. The end of the year—our most important period—brought additional challenges due to economic and political instability. Budget constraints will remain a key concern in 2025, which means we will adopt creative solutions for cost optimization, such as hybrid experiences, collaborations with local providers, and selecting activities that maximize emotional impact with optimized resources,” said Oana Pascu, founder of Complice.ro.
In 2024, the total number of orders increased by over 30%, with the average order value around EUR410 (EUR110 for residential customers and EUR3.920 for corporate clients).
The winery stay and wine tasting experience was the top choice among Complice individual customers, followed by the flight simulator experience and the road-driving experience in a specially modified vehicle. The top five most popular experiences of 2024 also included the “Pilot for a Day” flying experience and a unique relaxation activity—floatation therapy. Among the most sought-after corporate experiences in 2024 were themed events with an experiential component that promote employee wellbeing, personal development workshops, and sports and adventure-based experiences designed to strengthen team relationships and foster collaboration.
For group experiences, the top choices in 2024 remained creative team-building activities, wine blending workshops or private tastings, Olympic-inspired sports competitions, and wellbeing-focused activities—all aimed at bringing people together and sparking creativity.
In 2024, the number of companies integrating Complice.ro experiences into their reward, retention, and employee motivation strategies grew by approximately 30%, with the average corporate order value reaching €4,000. Similar to previous years, most requests came from companies in the IT, retail, and creative industries, with 80% of orders coming from returning clients.
“Memorable corporate experiences can take many forms—from events held in iconic locations blending culture and history to creative and interactive team-building activities. A business conference can be enhanced with a themed dinner in a castle, offering participants the chance to discover fascinating stories in a fairytale setting. Or with a ‘dinner in the dark’—a true once-in-a-lifetime experience. Collaborative exercises, such as designing an ideal city or exploring espionage scenarios through augmented reality, add dynamism and stimulate strategic thinking within teams. 2025 will be all about ultimate personalization, sustainability, and emotional impact—we anticipate a trend toward more frequent, smaller events that allow for better budget control and consistent engagement with employees and partners,” added Oana Pascu.
In 2024, the trend of rewarding business partners with premium experiences continued to grow, as companies increasingly opted for solutions that go beyond traditional corporate gifts. From exclusive tastings and personalized business trips to high-end private events, business partners are being surprised more frequently with authentic moments tailored to their interests.
“Business relationships are no longer just about results—they’re about authentic connections and building a collaborative ecosystem based on trust. Thoughtfully chosen experiences can have a significant impact, creating a lasting positive emotional imprint and strengthening long-term relationships. Among the most requested experiences for business partners are premium private events featuring unique activities and networking sessions in exceptional locations. From exclusive dinners in famous castles to networking events on the slopes of Europe’s most renowned ski resorts or industry fairs and exhibitions combined with unique local experiences—even in Las Vegas—2024 challenged us to work on the most memorable experiences for our clients and their business partners,” concluded Oana Pascu.