Flying in a Boeing simulator, piloting a light aircraft or paragliding, floating therapy, or indulging in wine, chocolate, or whiskey tastings are among the most appreciated experiential gifts of 2024.
While December 21, 2023 recorded the highest number of orders, 2024 sees an extended period of interest as clients increasingly prioritize memorable gifts, with a peak anticipated during the weekend before the holidays.
In 2024, 71% of orders were placed by women, with an average order value of approximately EUR110, comparable to men’s average of EUR109. However, when it comes to the largest orders in 2024, Complice’s data shows that the highest budget was spent by a woman, allocating RON10,000 for three experiences. In comparison, the highest budget spent by a male client for the same number of experiences was around RON6,500.
“When discussing large budgets, women are the most generous with experiential gifts, spending 50% more than male clients. FlexiBox, a solution allowing the recipient to choose their preferred experience, is chosen in 45% of orders placed by women compared to 40% of men’s orders. Women tend to leave the choice of the experience to their partners, while men prefer to select directly. The average value allocated for individual experiences decreased this year due to social uncertainty, cautious buyer behavior, and the expansion of Complice’s portfolio with new experiences tailored to smaller budgets”, stated Oana Pascu, founder of Complice.ro.
“In December, flexible packages containing multiple experiences from which the recipient can choose within a predefined budget (Flexibox) remain top preferences for personal and corporate gifts. This year, we introduced a special package, the Xmas Box, featuring 15 experiences selected from the most appreciated options throughout the year. The recipient can then choose the one that suits them best,” adds Oana Pascu.
Complice.ro is an experience curator that creates opportunities for everyone to enjoy life by trying unique activities or rediscovering long-standing passions.
The experience packages cater to both business clients (providing a wide portfolio of alternative reward, recognition, and incentive solutions for employees, clients, and business partners, as well as creative solutions for corporate events) and B2C clients (offering personal development, relaxation, adrenaline-fueled, and many other experiences for those who wish to collect and give memories instead of objects).
In over 9 years of operation, Complice.ro has delivered more than 5,000 unique experiences for B2B and B2C clients from a portfolio of over 300 predefined experiences available on their website, created in collaboration with over 200 partners in Bucharest, across the country, and even abroad.