Following its analysis, the Competition Council found that the transaction could strengthen Mega Image’s already strong position in the retail market for food and non-food consumer goods through supermarkets, hypermarkets, discount stores, and other similar stores (such as local or neighborhood shops) in certain localities in Romania.
As a result, Mega Image has committed to divest 87 stores in 44 localities where Mega Image and Profi activities overlap, which could reduce consumer choice. The main localities where some stores would be divested include: Timisoara, Oradea, Bucharest, Azuga, Breaza, Predeal, Bușteni, Popesti Leordeni, Bragadiru, Fundeni, Pantelimon, Targu Ocna, Navodari, Floresti, Cluj-Napoca, Adjud, Balotesti, Domnesti, Chiajna, Constanta, and Ploiesti.
Additionally, Mega Image has committed not to engage in the divested activities for a significant period of 10 years.
Also, the competition authority has recently submitted for public debate the commitments proposed by Mega Image concerning the implementation of procedures that would establish rules for listing and delisting suppliers within the Mega Image/Profi network, regardless of whether they sell food or non-food products.