Alexandrion Holding Limited is part of Alexandrion Group, which has a multi-business structure organized around the manufacturing and sale of alcoholic drinks.

Halewood Group carries out mainly activities of production, bottling and sale of wine and other alcoholic and non-alcoholic drinks, in Romania. The companies to be acquired are Halewood Organic, Halewood Romania, Halewood Wines, Vitis Murfatlar, Domeniile Halewood and Cramele Halewood.

The antitrust watchdog assessed the economic concentration operation in terms of its compatibility with the normal competitive environment and found it poses no significant obstacles in terms of actual competition on the Romanian market, or on a significant part of it, especially by creating or consolidating a dominant position.