In an interview with ZF, he explained there’s still room for growth for e-commerce, both by diversifying the range of products available in the digital space and by attracting new client categories from traditional retail.

He added the plan is for Romania to become the biggest growth engine of the group.

In 2025, compari.ro started to develop its own marketplace, a project via which Heureka entered for the first time in the direct sale area.

At group level, Heureka ended 2024 with EUR91 million revenues. EBITDA rose to around EUR25 million.

In 2024, compari.ro reported 5% revenue growth. For the current financial year (ending in April 2025), it projects a total increase of 20% in total sales.

(English version by Catalina Apostoiu)