In line with Eurostat data for 2015-2024, Romania registerers an average increase of over 20% in sales of non-food items in December against the average of the previous 11 months of the year, a considerable pace, but lower than in countries such as Czechia, Cyprus or Portugal.
The differences are not accounted for just by the economic context, but particularly by consumption behaviors.
“In recent years, we can see that the seasonality of December sales has weakened in the entire region, inclusively in Romania. (…) Consumers remain active, but are more cautious, more attentive to prices and more oriented toward promotions,” explains Silviu Pop, CEE & Romania Research Director at Colliers.
Ireland remains the country with the strongest „December effect” in the EU, with an average increase of over 70% of non-food sales from the rest of the year. Romania is positioned in the second half of the ranking, with a 20% advance.
As regards food, Eurostat data point to a different reality: Romania is positioned high in the ranking, fifth in the EY, with an average plus of almost 22% December brought in 2015-2024 period against the average sales of the previous 11 months.
(English version by Catalina Apostoiu)