Romania’s joining Schengen in 2025 and significant investments in new hotels support the rapid development of the market.
“Romania is gradually aligning with more developed tourist markets, with a record high number of over 25 overnight stays at hotels in 2024, up 6% from the previous year. While Romania is gaining visibility internationally, business travel has not completely recovered,” says Raluca Buciuc, Director, Partner of Valuation360 and Advisory Services Colliers.
At European level, leisure travel was the main growth driver, with significant differences between north and south.
(English version by Catalina Apostoiu)