Retail sales are on the rise in the whole CEE region, with the Romanian market seeing an increase of 11% in 2017, according to a report by Colliers International.
Shopping centers dominate the retail industry in the region and Prague, the capital city of the Czech Republic, is the only region of the 14 CEE regions, where the high street segment plays a key role.
Fashion anchors in the CEE report sales of nearly EUR350-450/square meter/month.
The CEE keeps attracting international retail chains. Polish brands are highly active in the region, including Sizeer, which is present on seven markets: Lithuania, Latvia, Estonia, the Czech Republic, Slovakia, Hungary and Romania.
Besides its presence in shopping centers, the fashion sector also is an engine of the e-commerce, and in four countries of the 14 CEE markets, namely, Bulgaria, Estonia, Polonia and the Czech Republic, its share in online sales exceeds 30%.
Fashion anchors on the CEE markets include H&M, LPP, Inditex, New Yorker, C&A and TK Maxx.