Last year, the Romanian unit of the US group posted a net profit of EUR1.4 million, ten times lower than it used to be during the boom period. The company’s turnover also fell, to less than EUR60 million in 2011, the lowest level since 2007.
Colgate-Palmolive, which dominates the toothbrush and toothpaste market in Romania, is one of the most discreet FMCG companies, with the only information available being the company’s results, published once a year on the website of the Finance Ministry.
The giant operates on three segments in Romania: oral care–with the Colgate brand, personal care–with products such as Palmolive, household care–Ajax and Axion, according to the company’s own website.
The company dominates the oral care market, estimated at EUR50-60 million last year, both in volume and in value.
Colgate-Palmolive Romania announced in 2008 the shutdown of its last plant, in Brasov, and it now has only 100 employees from 270 in 2007.
(English version by Daniela Stoican)