Colgate-Palmolive group only holds in Romania import and distribution operations after having closed its last factory in Romania, nearly a decade ago.
The company which controls nearly one third of the Romanian toothpaste market and which holds key positions on the personal and home care segments too, with brands such as Palmolive, has only 66 employees left in Romania, compared with 262 in 2008, the last year of economic boom.
In 2008, Colgate-Palmolive closed its factory in Brasov (central Romania), where the company used to make the Super Cristal toothpaste and Norvea cream and which had 190 employees.
Colgate-Palmolive portfolio includes brands such as Colgate, Protex, Palmolive, Lady SpeedStick și Mennen Speed Stick, Ajax and Axion.
Colgate-Palmolive entered the Romanian market in 1992, when it established mixed company Colgate-Palmolive Ro¬mania, jointly with Norvea Brasov. During the first years of activity, the company had opened production units in Brasov and capital city Bucharest.