“The transformation of the Bucharest warehouse was possible due to a partnership with Econt Bulgaria, the biggest logistics company in Bulgaria. The decision was strategic and considered the proximity of the Bucharest warehouse to the Sofia warehouse,” said company CEO Alexandr Jeleascov.

Parcels delivered from Bucharest to Bulgaria, Greece and Cyprus were previously distributed from Budapest via direct route to Sofia. Parcels will now be delivered directly from the Bucharest hub to Sofia, reducing delivery time to just 24 hours from a few days previously.

Coletaria.ro said it was considering raising staff numbers in the upcoming period depending on the volume of processed parcels.

The company said it was also targeting opening new markets to Romanian sellers via partnerships with transport companies outside Romania.

Coletaria.ro entered the Romanian market in 2018 and operates over 4,200 pick-up points in Central and Eastern Europe.