The most important project consists in modernizing the cold cuts factory in capital city Bucharest, built in 1998. The products made at this plant are sold under the brand Meda.
“I don’t expect significant changes in the market in 2024, but I think it is important to get ready this year for a more challenging 2025. (…)“
Meda Prod 98 ended 2023 with a turnover of RON290 million, up 11.5% on the year, and targets the same growth pace in 2024 despite challenges, as per data offered by Ziarul Financiar (ZF) daily. However, the company does not expect profit to return to 2022 level. In 2023, it reported profit of RON21 million and forecasts RON23 million for 2024, below the RON24 million reported in 2022.
The company has 720 employees and competes in the local market against companies such as Elit, held by Chinese investors, Cristim, owned by Radu and Cristina Timis, and Caroli, held by Mexican investors.
In the local market, Luchi Georgescu also owns wine producer Beciul Domnesc and two seaside hotels.