“For Elit, the biggest achievement of 2021 has been to increase sales volumes and maintain the company’s profitability at the 2020 level amid much more challenging market conditions. We want to keep up the upward trend in 2022 as well, strengthen our market position and invest to boost brand visibility,” Voicu Vuscan, Elit manager, told ZF.
Acquired in 2017 by China’s Smithfield, the largest pork producer in Romania, Elit produces over 40,000 tons of cold cuts in the four production units it owns in Alba, Bucharest and Arad, and its products are sold in more than 5,000 stores countrywide, according to the company’s officials.
(English version by Catalina Apostoiu)