Similar positions are also available in the Czech Republic, Poland, Portugal, Italy and Spain, a sign that Tim Hortons is looking at Europe.
So far, the group has focused on expansion in North America, with tentative steps in the UK and Spain in Europe, the Middle East and Asia.
In all, there are just over 5,300 cafes worldwide under the Tim Hortons brand, of which more than 4,000 are in Canada alone. Tim Hortons is part of the RBI (Restaurant Brands International) group, which also includes Burger King and Popeyes, two restaurant brands with a local presence.
Both Burger King and Popeyes are locally franchised, each with a franchisee behind it.
Actors in the coffee shop market say that a possible entry of Tim Hortons will also be franchised, most likely through a strong player that could develop more market at a time.
There is plenty of room for growth in Romania’s coffee shop market, as there are still no coffee shop chains in many secondary cities. In addition, consumer appetite for coffee is growing.
(English version by Loredana Fratila-Cristescu)