The entrepreneur says the Hungarian capital city has more spaces available at affordable prices, so that the price gap between Budapest and Cluj stands at 15%.
Meron network currently includes 22 coffee shops, both owned and operated in a franchise system, sin several cities of Romania. The main market for the network is in Cluj-Napoca, where Meron has 10 units.
For the future, Bogdan Ciocian says he wants to develop Meron abroad, rather than open more coffee shops in Bucharest.
He projects RON20 million revenues for 2022, and in 2023 expects turnover to rise by 10-15%.
(English version by Catalina Apostoiu)