Nicolau is replacing Dana Sintejudean, who was promoted in early 2021 within the Group, as Regional Director for Edenred Central and Eastern Europe.
As General Manager, Codrut Nicolau will continue to implement Edenred’s accelerated digitalization strategy and to consolidate its position on the extra-salary benefits market in Romania.
Codrut Nicolau has an experience of over 20 years in the financial sector and a vast expertise on the business development segment (strategy, sales management, marketing, planning & controlling, project management, data science and risk management).
Dana Sintejudean joined Edenred in 2003. After holding several positions within the Commercial and Public Affairs Departments, Sintejudean was appointed Deputy Managing Director of Edenred Romania in 2016. In 2018, she was promoted as Managing Director of Edenred Romania.
In Romania, Edenred has 1.5 million users, 33,000 client companies and over 88,000 affiliated traders.