Iuliana has over 20 years of experience in marketing, of which over 14 years were spent within Coca-Cola, having joined the company in 2009.
In this context, Adrian Man took over the position of Marketing Director for the operations in Romania, having over 17 years of experience in the field, both locally and internationally.
Adrian joins the team in Romania after leading the marketing teams responsible for Coca-Cola operations in Ukraine, Moldova and Belarus. Previously, Adrian had worked for 12 years within FrieslandCampina holding various positions, including abroad as International Marketing Manager for 3 years. Before FrieslandCampina, he had worked for the Beiersdorf Company.
Coca-Cola HBC Romania, the leader in the soft drinks market, recorded a decline in volumes of more than 10% (low-double digits) in the first quarter of 2024, driven by Sparkling and Stills beverage categories, the group says in its latest financial report. The decline comes after the company recorded an 8.3% drop in volume in 2023 from the previous year, as per the report.
Coca-Cola HBC Group, which operates in some 30 countries, is held by Kar-Tess Holding (23% of the shares) and The Coca-Cola Company (21% of the shares). The remainder represents free floating shares.
The Group’s portfolio comprises fizzy drinks such as Coca-Cola, Fanta and Sprite, non-carbonated beverages such as Cappy Pulpy, Cappy Nectar, sparkling mineral water (Dorna), cold tea (Fuzetea), energy drinks, coffee (Costa), as well as plant-based drinks such as AdeZ, and alcoholic drinks.