In 2012, sales volumes increased 2%.
“Throughout the year, performance was negatively impacted by the difficult macroeconomic and trading environment, as well as competitive promotional pressures,” Coca-Cola HBC said in its earnings report released Friday.
Coca-Cola’s market share in Romania increased by value and volume on the carbonated drinks segment and the non alcoholic ready to drink market.
On a group level, Coca-Cola sales stagnated last year at 2.06 billion cases.
Net revenue from sales decreased 2%, to EUR6.87 billion. Excluding currency exchange impact, the revenue per case increased 1%.
The company’s profit increased to EUR221.2 million from EUR190.4 million in 2012.
The group is present in Romania through Coca-Cola HBC Romania, which has three bottling factories and 14 distribution centers.