One Coca-Cola unit case corresponds to 5.678 liters or 24 servings.
“Volume in Romania maintained the negative trend and recorded a high single-digit decline in the fourth quarter. As a result, in the full year Romania volumes declined by mid single digits,” according to Coca-Cola HBC report.
In 2013, Coca-Cola sales volumes in Romania also fell 9% on the year.
“In what remains a highly competitive environment, sparkling declined by 7%, as higher volume in Sprite and Coca-Cola Zero did not fully offset the negative performance of Brand Coca-Cola. Juice continued its solid growth and delivered a high single-digit increase, driven by Cappy Pulpy,” according to the report.
On a group level, Coca-Cola HBC sales volumes fell 2.8% to 2 billion unit cases last year. Net sales revenue fell 5.3% to EUR6.51 billion. Excluding the impact of the exchange rate, revenue per unit case rose 2.5%, according to the report.
The profit after tax attributable to shareholders rose to EUR294.8 million last year, from EUR221.2 million in 2013.
Coca-Cola HBC is the second largest bottling company of U.S. group Coca-Cola, in terms of sales volumes. The company operates in 28 countries in Europe, Asia and Africa.
In Romania, Coca-Cola HBC owns three factories, in Ploiesti, Timisoara and Vatra Dornei, as well as 14 distribution centers.