The non-alcoholic beverages market was slightly down in 2014, as bad weather conditions dampened the consumers’ appetite.
Mirroring the international trend, Coca-Cola and PepsiCo are the largest bottlers in Romania, accounting for more than half of the soft drinks market.
Thus, the volumes sales of Coca-Cola HBC Romania were 6% lower in 2014, but its revenue rose 1% to RON1.83 billion, mainly due to exports and promotional campaigns.
Coca-Cola’s exports were up 47% on the year in 2014, representing 5.5% of the sales.
In Romania, Coca-Cola is a market leader with a 38% share.
Quadrant-Amroq Beverages, the local bottler of PepsiCo, ranked 2nd on the soft drinks market, with revenue of RON611 million in 2014, up 5% from a year before.
Romaqua Group ranked 3rd on the market in 2014, losing one position compared with 2013. The company posted revenue of RON561 million, down 4% compared with 2013.
Romaqua Group’s profit was eightfold higher in 2014, at RON11.5 million, according to a ZF survey based on Finance Ministry data.
There are more than 500 companies in the non-alcoholic beverage, mineral water and other types of bottled water (NARTD) production business in Romania, but only 330 of them actually generate any revenue. Their overall revenue stands at 4.7 billion lei (more than EUR1 billion), ZF has calculated based on Finance Ministry data.
(English version by Manuela Panescu)