“Volume in Romania declined by 2.5%, impacted by a challenging consumer environment after the introduction of a sugar tax in January, the launch of a DRS (deposit-refund system i.e.) in November 2023 and a VAT increase in 2023,” Coca-Cola HBC, Coca-Cola’s bottler, says in its 2024 financial report.
Sparkling fell mid-single digits, while Stills grew low-single digits and Energy declined low-teens, impacted by the introduction of regulatory measures in March, according to the report.
Groupwide, i.e., 29 countries, Coca-Cola HBC saw a 2.8% higher volume or 2.9 billion unit cases. The revenue of the group stood at EUR10.7 billion, 5.7% higher.
Coca-Cola HBC has three plants in Romania in Ploiesti, Timisoara and Vatra Dornei.
(English version by Loredana Fratila-Cristescu)