Mikkel is currently general manager of Pivara Skopje AD in Macedonia – a joint-venture between Coca-Cola HBC Macedonia and Heineken.
Jaak Mikkel started his career at Coca-Cola HBC as a Baltic Sales Manager in 2008. In 2012, Jaak was promoted as general manager with Coca-Cola HBC Macedonia and, jointly with his team, generated the highest growth ever by volume and market share, both on soft drinks and beer segments, according to the company’s data. In 2013, Coca-Cola HBC Macedonia also reported the highest profit ever.
Stephane Batoux was appointed CEO of Coca-Cola HBC Romania in March 2012, after a year when the company had seen the lowest sales since the beginning of the crisis (EUR410 million in 2011, down by EUR140 million compared with 2008, according to ZF’s calculations based on the reports of the parent company, Coca-Cola Hellenic Greece). Batoux came to Coca-Cola from Danone, replacing a Greek executive who had served as interim CEO after Calin Dragan left the company after his six-year term.
In 2012, Coca-Cola HBC Romania reported a turnover of EUR435 million.