“Volumes in Romania declined by 4.1%, against a challenging consumer backdrop. Sparkling (i.e., Coca-Cola, Fanta, etc.) declined to low single digits. Trademark Coke delivered a resilient performance, with mid-single digits growth in Coke Zero,” the report reads.
This is the third year of decline in Coca-Cola HBC volumes in Romania in a row, but the decline is half of what it was in 2023. However, the constant decline in volumes makes 2025 look like 2016 sales-wise, when Coca-Cola HBC sold about 950 million liters in Romania.
Coca-Cola HBC is the largest actor on the NARTD market in Romania, accounting for more than 50% of the volume.
(English version by Loredana Fratila-Cristescu)