“2018 was in many respects one of the best years ever for our company.”
Coca-Cola HBC Romania saw 8.9% growth in volume to more than 1.09 billion liters last year and the revenue went up at a slightly higher rate. The carbonated drinks segment, a major segment for the company, saw double-digit growth. Moreover, the sales volume of the Schweppes brand increased by 28% last year. Overall, the market grew by 4% to 5% in volume, while Coca-Cola HBC saw significant growth, which means it improved its market shares as a non-alcoholic ready to drink beverage producer, the official told ZF.
Jovan Radosavljevic took the position of general manager in May 2018 but is well acquainted with the Romanian market, having spent three years 2013-2016) there as commercial manager.
Coca-Cola HBC Romania has three plants and its general manager says the EUR7 million investment made in the Timisoara plant in 2017 turned the bottler into the largest non-alcoholic ready to drink beverage exporter in the country.
The new line can bottle 2 million 330 milliliter and 500 milliliter cans a day. The new line created 13 jobs, besides the 200 people already working in the plant.
About 10% of the production in Romania is exported to more than 20 countries, the executive said.
(English version by Loredana Fratila-Cristescu)