The company plans to launch coffee capsules this fall.
Jovan Radosavljevic, general manager of Coca Cola HBC, said the coffee brand will be distributed on the local market via Coca Cola Romania’s wholesale network. He added opening a chain of coffee shops is not currently among the company’s plans.
Coca-Cola HBC, one of Coca-Cola’s largest bottlers, with sales of over two billion units annually, took over the British coffee shop chain Costa Coffee for $5.1 billion at the beginning of 2019.
Coca Cola has introduced the Costa Coffee brand to 15 of the 28 markets it operates, including Romania, Bulgaria, Greece, Hungary, and Poland.
The Costa Coffee brand first entered the Romanian market in 2006.