The partnership targets especially medium-sized companies with rapid growth and large companies in the online retail sector in need of effective strategies for online promotion, as well as complex solutions for the development of online stores.
The online commerce has seen extraordinary growth globally over the last two years and in Romania, online sales climbed 10% in 2021 to EUR6.2 billion. The dynamic context creates opportunities and also challenges for online store owners that oscillate between developing a platform from scratch and customizing an existing one.
“The eCommerce market is diversified, but, if we base the analysis on the development level of merchants, we can say the most important e-commerce platforms remained Magento (rebranded as Adobe Commerce), Shopware and Shopify. The first two are preferred by medium and large e-commerce companies. Shopify is preferred by startup firms and small retailers, as it provides modern solutions at pretty affordable prices”, said Tibi Barkoczi, co-founder and CEO of Clever++.
According to Magento IT Solutions, more than 250,000 websites worldwide use this platform, reaching over 12% of the total websites globally.
The most sought-after platforms are Shopify, Squarespace, BigCommerce, Volusion, WooCommerce, Big Cartel, Pinnacle Cart, Shopware as well as many others.